Our Story

Deloosh was born in Melbourne,
December 22, 2008.

Deloosh began in 2009 as a market research agency specialising in the collection and analysis of data for academic and scientific institutions. We developed one of the world’s first technologies to automate data validity checks called Red Shield.

Coinciding with our core mission to provide accurate market data was one of Australia’s first online consumer panels Aussiethink.

Along our journey we developed the world’s first web app to automatically detect website dissatisfaction – known as Webreep.

We have evolved, and are now a dedicated content marketing agency, specialising in data driven content strategies to drive traffic, generate leads, and build strong favourable unique brand associations.

deloosh logo

Content Marketing

Our Values

icon never stop learning

Never Stop Learning

Our background is academia, and our strength is our knowledge. Our founder Dr Brent Coker is a world expert on Viral Marketing, and knowing what others don’t know is what drives us to be the best.

icon transparency

Transparency

It’s important to us that our clients know what’s going on. We’re scientists at heart – accuracy and effectiveness is a function of full disclosure and having everyone on the same page.

icon quality first

Quality First

It doesn’t matter if you’re a small business or a global brand – we’ll dedicate the same effort and brain power no matter who you are. All our clients are important to us – after all – you chose us!

Brent Coker founder of Deloosh

Our Founder

Dr Brent Coker founded Deloosh in 2008 after discovering there were no reliable places to get good consumer data in Australia.

Brent completed a PhD in electronic commerce after founding a dot-com called fernland in the late 1990’s.

Since then, he invented the world’s first web app to detect dissatisfaction in 2010, the world’s first algorithm to explain and predict viral memes in 2011, and authored the WH Smith UK bestselling book ‘Going Viral’ in 2016.