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Shareable, Long Lasting, and Versatile
Infographics are a powerful component of a quality content marketing strategy.
Infographics are highly shareable, long lasting, versatile, and easily repurposed. Quality infographics help build favourable associations about your brand through storytelling, shareability, trust, and competency signals.
Our infographic design service covers the gamut of infographic types, from one-off third-party data types, to full-service research based power graphics. Integral to our infographics service are important decisions such as repurposing opportunities, persona matching, channel distribution, and of course the infographic style, theme, and topic. We’re experts at infographic production, from eye catching graphics, to insightful attention-grabbing research design decisions.
We make infographics a core part of our full-service content strategy
offering, because they’re so effective and versatile.
The science is pretty clear on the idea that graphical type information is more memorable than text information. What’s also known is that data presented graphically is also more persuasive . The trick is presenting the data in the most appropriate way using the best context and graphical format to maximise understanding.
Every brand wants to be trusted. And building a strong personality based on competency should be the aim. Quality Infographics, especially proprietary data types, are a powerful way to signal to your potential customers that you mean business, you’re the best at what you do, and that there is no reason to consider your competitors.
Infographics display compelling information in an easily digestible way, and people place value on information that’s easy to process, knowing that people on the internet are overwhelmed with information. For this reason, infographics tend to get linked to, which is one of the best predictors of search engine ranking.
A big plus of infographics is their versatility. They’re able to be used across a variety of situations, as a social media asset, embedded in webpages and emails, as a reward for registration (“lead magnet”), and even print. They’re typically high engagement assets and are suitable for repurposing into a variety for formats across different channels, making them a great investment.
Infographics can take many forms, from simple graphical diagrams, to sophisticated representations of in-depth research studies. The value of an infographic is measured by the relevancy and importance of the information communicated in the infographic to a sizable target audience. Metrics such as sharing, lead generation, and conversions (when used as ‘lead bait’) are proxy indications of an infographic’s value. Insightful, well researched proprietary research infographics usually outperform infographics produced from secondary data.
Data infographics visually display the results from third party or proprietary research data. They are often produced to complement white paper research studies and reports. The aim of a data infographic is to display your data is the most compelling way. Think of it as visual version of an executive summary. The benefit of using data infographics is that they get a lot of mileage from repurposing, and tend to signal trust and competency.
These infographics display information in list form, with no data. For example, ‘5 tips for losing weight’ or ‘steps on how to design an infographic’. As with all infographics, the aim is to present high impact data in a visually appealing way. The benefits of list infographics is that they are usually simple to create and are relatively cheaper to produce than data type infographics.
These infographics literally just display a timeline of events. They’re best used to demonstrate historical type information, or highlight important dates. One of the benefits of using a timeline infographic is that they can communicate powerful stories, since by nature stories are defined by a set of actions and events in a time period.
These infographics compare two or more options. They’re suited to situations that require choice decision making, such as product comparisons, or service options. Typically used by brands to position their products or core offerings against alternatives in the market, or to ease customer decision making.
These infographics are designed to communicate a theory or a single idea. For example, a ven diagram showing how the intersection of several factors explains a concept, or a hierarchy of inter-related factors. Typically used to demonstrate thought leadership, these infographics can be extremely powerful.
Infographics play an integral part in modern content marketing strategies. For more information on our infographic design services or our content marketing strategies for brands and organisations, please contact us.