Staying Relevant
Customised onsite digital marketing training for organisations, marketing teams, and industry professionals looking to upskill or get an edge.
The greatest challenge for many organisations is staying relevant. Digital Marketing practice changes rapidly, and to maximise the benefits of content marketing and build a strong brand presence online, it’s imperative for brands to keep themselves up-to-date.
We run customised upskilling and consulting sessions in a variety of formats, from one-off meetings through to multiday bootcamp workshops and ongoing training.
We’ve been running content marketing, social media, and digital marketing training sessions since 2009. Our head trainer has a PhD in electronic commerce, extensive training experience, and deep knowledge of the latest digital marketing skills your organisation needs to succeed.
We customise our training programs according to the needs of the organisation. Whatever the program, our aim is to teach you and your staff how to develop and maintain a powerful online presence, build a strong brand, foster loyalty, get noticed, drive traffic, and identify and qualify leads.
We’ve been running digital marketing and social media corporate training sessions, workshops, and consulting sessions since 2009. Our head trainer has a PhD in electronic commerce and online consumer psychology, and 12 years of experience educating and upskilling executives in the craft of digital marketing. We are pioneers in this area – we developed one of the first web apps to detect website dissatisfaction, and our research on digital marketing is world renown.
What you’ll learn
Although our workshops and training programs are usually customised, we draw our training plans from set modules, depending on the existing skill set of the people being trained, and the target industry vertical or business.
This module covers the basics of digital marketing, suited to those who need an understanding of the fundamentals and benefits before deep diving into the techniques and practice.
This module is about how to create and seed digital assets to drive traffic, increase lead identification, and maximise engagement.
Social media is the fabric that facilitates brand engagement, sharing, and community building online. In this module we focus on building a strong presence on social media, how to maximise content engagement, and how to shape brand associations.
Ranking high in the search engine results what every business owner wants, but what does it take to rank high nowadays? We cover the tricks of the trade to rank high, how to stay ranking high, how content is used to improve rank, and how it all fits into ultimate conversion.
We cover how to maximise the effectiveness and efficiency of paid search campaigns, including tracking and analytics. Topics include:
Email marketing remains one of the most effective methods of fostering customer loyalty and driving sales. In this module we cover:
Most often our training is run onsite, however we can also source and organise a venue for training if required. All training is face to face, though digital materials may be supplied as complimentary learning materials.
Assessment may also be organised if required, including tests, assignments, scoring, exams, and grading.
