Staying Relevant
Digital Marketing Training
Customised onsite digital marketing training for organisations, marketing teams, and industry professionals looking to upskill or get an edge.
The greatest challenge for many organisations is staying relevant. Digital Marketing practice changes rapidly, and to maximise the benefits of content marketing and build a strong brand presence online, it’s imperative for brands to keep themselves up-to-date.
We run customised upskilling and consulting sessions in a variety of formats, from one-off meetings through to multiday bootcamp workshops and ongoing training.
We’ve been running content marketing, social media, and digital marketing training sessions since 2009. Our head trainer has a PhD in electronic commerce, extensive training experience, and deep knowledge of the latest digital marketing skills your organisation needs to succeed.
Who is our training for?
- Marketing teams who want to sharpen their online skills and build a powerful online presence
- Executives who want to integrate digital marketing strategies into their organisation
- Digital Marketers who want to upskill themselves with the latest digital marketing knowledge
- Business owners who want to compete online
- Industry leaders who see the benefits of training their constituents (including conference presentations and workshops)
General themes include:
- How to find and grow your audience through the right social media channel
- How to make your website visible to more people online, and how to drive more traffic using a systematic search engine optimisation (SEO) strategy
- How to create compelling digital assets. The psychology of consumer engagement and how to create assets that drive sharing and word-of-mouth
- Buyer persona development, using digital assets to identify and vet leads, and target audience segmentation techniques
- Email list building techniques, segmentation, and email campaign management.
- Digital and social metrics
- Search Engine Marketing (SEM), paid search, and social media advertising.
What we teach
We customise our training programs according to the needs of the organisation. Whatever the program, our aim is to teach you and your staff how to develop and maintain a powerful online presence, build a strong brand, foster loyalty, get noticed, drive traffic, and identify and qualify leads.
Why Choose Us?
We’ve been running digital marketing and social media corporate training sessions, workshops, and consulting sessions since 2009. Our head trainer has a PhD in electronic commerce and online consumer psychology, and 12 years of experience educating and upskilling executives in the craft of digital marketing. We are pioneers in this area – we developed one of the first web apps to detect website dissatisfaction, and our research on digital marketing is world renown.
What you’ll learn
Sample Learning Modules
Although our workshops and training programs are usually customised, we draw our training plans from set modules, depending on the existing skill set of the people being trained, and the target industry vertical or business.
Digital Marketing Fundamentals
This module covers the basics of digital marketing, suited to those who need an understanding of the fundamentals and benefits before deep diving into the techniques and practice.
Topics include:
- Traditional marketing vs Digital Marketing
- Inbound Strategies
- Digital Channels
- Audience Research
- Listening and Research tools
- The digital marketing funnel
Content Marketing
This module is about how to create and seed digital assets to drive traffic, increase lead identification, and maximise engagement.
Topics include:
- Creating effective content and the psychology of content engagement
- Content marketing planning and scheduling
- Content alignment with the digital marketing funnel
- Competitor analysis
- Content audits
- Branding implications and strategies
- Publishing and distribution platforms
- Seeding and influencer marketing practice
- Content marketing metrics
Social Media Marketing
Social media is the fabric that facilitates brand engagement, sharing, and community building online. In this module we focus on building a strong presence on social media, how to maximise content engagement, and how to shape brand associations.
Topics include:
- Platform personalities and content nuances
- Social media presence establishment and growth
- Audience growth and engagement
- Campaigns, campaign management tools, and optimisation
- Analytics, insights, and data driven content strategies
Search Engine Optimisation (SEO)
Ranking high in the search engine results what every business owner wants, but what does it take to rank high nowadays? We cover the tricks of the trade to rank high, how to stay ranking high, how content is used to improve rank, and how it all fits into ultimate conversion.
Topics include:
- Business objective alignment
- Keyword research and analysis
- SEO Audits
- On-page and technical SEO, off page optimisation
- SEO measurement and performance
- Content marketing for intent
Paid Search (PPC)
We cover how to maximise the effectiveness and efficiency of paid search campaigns, including tracking and analytics. Topics include:
Topics include:
- Campaign creation and Google Ads
- Search campaign management
- Campaign measurement
Email Marketing
Email marketing remains one of the most effective methods of fostering customer loyalty and driving sales. In this module we cover:
Topics include:
- Legislation and regulatory compliance
- Buyer decision process alignment
- Segmentation
- Email content best practice
- Technical implications
- Optimisation and metrics
- Automation
Course Delivery
Most often our training is run onsite, however we can also source and organise a venue for training if required. All training is face to face, though digital materials may be supplied as complimentary learning materials.
Assessment may also be organised if required, including tests, assignments, scoring, exams, and grading.
