Part of the SEO process is identifying how pages on your website can rank in the search engine results for more searches performed.
Keywords are phrases that are typed into search engines when people are seeking information, or searching for products and services. A keyword analysis is a formalised process to identify the best keywords to target people who are searching for your products and services. Obviously, your competitors are also interested in these keywords, and so part of this process includes a careful analysis of your competitors to identify the easiest targets.
After we have completed a keyword analysis, we’re able to produce optimised content to signal to the search engines that you are the authority on a topic, by matching relevant content to the searcher’s intent.