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Search Engine Optimisation
Our advanced SEO frameworks are designed to maximise your chances of ranking high
Getting your website ranked high in the search engines is no longer an afterthought – for most businesses it’s a requirement to remain competitive. Bad SEO can do more harm than good, so it’s imperative that it’s done right.
Our advanced SEO frameworks are designed to maximise your chances of ranking high, in the most efficient way. We keep a very close eye on Google algorithm updates and announcements, enabling us to apply the absolute latest knowledge and techniques to improve your chances of ranking high.
When it comes to positioning your search engine presence, we care about the same things Google does – intent and relevance. We use advanced frameworks to identify and onboard consumers with an active intent to purchase your products and services, formulate high intent keywords, and provide highly relevant content in response to their intent.
Formulating and applying strategies that address intent-based searches, the rapid diffusion of voice search, and persuasion triggers is where our advantage lies.
It’s not just about getting more people on your website, we care about making them stay, imprinting favourable brand associations, and moving them down the ‘marketing funnel’ towards purchase.
Part of the SEO process is identifying how pages on your website can rank in the search engine results for more searches performed.
Keywords are phrases that are typed into search engines when people are seeking information, or searching for products and services. A keyword analysis is a formalised process to identify the best keywords to target people who are searching for your products and services. Obviously, your competitors are also interested in these keywords, and so part of this process includes a careful analysis of your competitors to identify the easiest targets.
After we have completed a keyword analysis, we’re able to produce optimised content to signal to the search engines that you are the authority on a topic, by matching relevant content to the searcher’s intent.
A website audit enables us to identify factors that are likely hindering your ability to rank higher in search engine results.
We can customise the sophistication of our report to your needs, from a simple document outlining technical areas of improvement for your website, through to a comprehensive report that includes indexability analysis, on-page/off page analysis, accessibility, and competitor analysis. In all cases our reports include recommendations for improvement and indications of how issues can be fixed.
Bring it in-house
Content marketing is an ongoing function in modern organisations, and while we’re capable of running your content marketing strategy for you, sometimes it makes sense to migrate some or all content marketing tasks into your organisation.
We’ve been running digital marketing workshop sessions to executives and organisations since 2009, and we’re extremely good at it.
Building of years of experience, proprietary knowledge, and leading-edge techniques, we’re able to train your staff on the latest and most effective techniques for content marketing.